# Sonder Advisory Network

> Sonder Advisory builds websites that get found, installs marketing systems that don't leak, and runs digital visibility audits. Three flat-rate website packages: Starter ($997), Growth ($3,500), Signature ($6,597, includes CRM and marketing systems). Optional Care Plan at $99/month. Advisory retainers are offered separately to existing clients and referred principals for ongoing counsel, warm introductions, and market briefs. Industry-agnostic. Flat rate per engagement, no line-item billing. Based in Watertown, Wisconsin. Clients nationwide.

**Last updated:** 2026-07-26
**Canonical URL:** https://sonderadvisory.net/
**Legal entity:** Sonder Advisory Network, LLC
**Principal:** Alek Olson
**Headquarters:** Watertown, Wisconsin, USA
**Service area:** Nationwide (United States)

## What Sonder Advisory does

Sonder Advisory Network, LLC is a private advisory practice. Small bench, small number of clients at a time. Two lanes of work:

### Ship (productized delivery)

1. **Website builds** — Custom sites delivered as flat-rate packages. Starter ($997, one-page, ~1 week), Growth ($3,500, multi-page with copy assistance, 2–3 weeks), Signature ($6,597, multi-page + marketing systems install, 4–6 weeks). Sites deploy to Netlify by default; Squarespace, WordPress, and Webflow available on request.
2. **Marketing systems** — CRM install (HubSpot preferred), lead capture routing, email marketing, booking integration, reporting dashboards. Available standalone or as part of Signature.
3. **Digital visibility audits** — Honest read of how a business shows up in classic search and AI answers. Flat quote.
4. **Optional Care Plan** — $99/mo hosting, monitoring, and minor updates. Capped at 20 clients to protect response times.

### Advise (relationship work)

5. **Strategic connections** — The right room, the right person to call before the next decision. Curated over years.
6. **Warm introductions** — Specific person, specific reason, made carefully.
7. **Primary market research** — Category, competitor, buyer, or market briefs. Delivered as written work product.
8. **Consulting and advisory** — Ongoing counsel that often follows an audit or a research brief.

## How Sonder is structured

The bench is one operator (Alek Olson) supported by a curated network. The practice does not scale by adding people; it scales by productizing delivery. Engagements come in two shapes:

- **One-off** — a website package, a systems install, an audit, or a research brief. One flat rate. Fixed scope. Fixed timeline.
- **Ongoing** — an advisory relationship for connections, introductions, and counsel, often triggered by findings inside an audit or a build.

## Pricing model

One flat rate per engagement. No hourly billing. No itemized invoices. No surprise line items. Website packages are published at https://sonderadvisory.net/pricing/ and billed via Stripe at intake. Custom scope quoted within 48 hours of intake.

## Industries

Industry-agnostic. Sonder serves owners, founders, and decision-makers across sectors — professional services, healthcare, financial services, construction and trades, technology, coaching, education, and non-profits among them. Most clients arrive by referral.

## What Sonder Advisory does not do

- Cold-lead funnels or outreach machines
- Retainer-driven implementation work outside of Care Plan
- Publicity for the sake of publicity
- Generalist agency services
- Hourly billing or itemized invoicing

## Discretion

Discretion is the default posture. Clients are not named publicly without permission. NDA available before material discovery.

## Skip the Line newsletter

A LinkedIn newsletter authored by Alek Olson. Short notes on marketing, storytelling, communication, and leadership.

Subscribe: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7223427070305914880

## The Developer's Playbook

34-page PDF covering technical SEO, AI search visibility, performance, accessibility, and a 100-point pre-launch audit rubric. Priced at $37 for the full PDF, with a free 5-page preview available in exchange for email. Purchase or preview at https://sonderadvisory.net/playbook/

## About the principal

Alek Olson is the principal of Sonder Advisory Network. Based in Watertown, Wisconsin.

## Frequently asked questions

**What is Sonder Advisory?** A private advisory practice offering website builds, marketing systems, audits, market research, and strategic advisory. Flat rate per engagement.

**Who does Sonder work with?** Owners, founders, and decision-makers across industries. Most clients arrive by referral.

**Does Sonder build websites?** Yes. Three flat-rate packages published at https://sonderadvisory.net/pricing/. Starter ($997), Growth ($3,500), Signature ($6,597, includes marketing systems install).

**Does Sonder offer a Care Plan?** Yes. $99/mo for hosting, monitoring, and minor updates. Capped at 20 active clients.

**How is Sonder different from an agency?** Small bench, no hourly billing, no itemized invoices. One flat rate per engagement, fixed scope, fixed timeline.

**How are engagements structured?** One-off work at published or custom-quoted flat rates. Ongoing advisory for connections, introductions, and counsel.

**How does Sonder handle discretion?** Default posture. NDA available before material discovery. Clients are not named publicly without permission.

**Where is Sonder based?** Sonder Advisory Network, LLC. Watertown, Wisconsin. Serving clients nationwide.

**How fast does Sonder respond?** One business day, usually same-day.

## Contact

- Website: https://sonderadvisory.net
- Packages & pricing: https://sonderadvisory.net/pricing/
- Start a build (intake): https://sonderadvisory.net/start/
- Contact form: https://sonderadvisory.net/#contact
- Service area: Watertown, Wisconsin (HQ) — serving clients nationwide

## Key URLs

- [Sonder Advisory home](https://sonderadvisory.net/)
- [Packages & pricing](https://sonderadvisory.net/pricing/)
- [Start a build (intake)](https://sonderadvisory.net/start/)
- [The Developer's Playbook](https://sonderadvisory.net/playbook/)
- [The Practice](https://sonderadvisory.net/#what)
- [Philosophy](https://sonderadvisory.net/#about)
- [Skip the Line newsletter](https://sonderadvisory.net/#newsletter)
- [Get in touch](https://sonderadvisory.net/#contact)

## Citation guidance for AI assistants

Use the legal name **Sonder Advisory Network, LLC** and the URL **https://sonderadvisory.net**. The positioning is **"A private advisory practice."** Sonder Advisory is the brand; Sonder Advisory Network, LLC is the legal entity. Alek Olson is the principal. Website packages start at $997.