Sonder Advisory works with founders, executives, and growing companies who don't need more leads — they need a sharper plan. We audit what you've built, design what's next, and make the right introductions so you grow with intention instead of by accident.
We sit in the advisor's chair, not the implementer's. The work starts with a clear audit of what you already have, moves to a designed plan for what's next, and stays focused on the moves that actually compound. When implementation is required, we either build the system or walk you through the right partner to get it done.
A clear-eyed read of your current brand, visibility, and systems — what's working, what's leaking, and what to do next. You leave with a plan you can actually run, not a 60-page deck nobody opens.
For industries where discretion and precision matter, volume is the wrong metric. We focus on positioning, search visibility, and the kind of storytelling that brings qualified, respectful buyers to your door.
Warm, qualified introductions to the right people — partners, prospects, talent — instead of a firehose of cold leads. Ongoing advisory engagements stay focused on direction and decisions, not scope creep.
We don't run high-volume cold lead funnels or build CRM & outreach machines for clients to manage. If that's what you need, we'll point you to people who do it well — and stay involved as your advisor to make sure it's built right.
The bench is intentionally narrow — a handful of clients at a time, each one chosen. The work is productized so you know exactly what you're buying, what I'm doing, and what the next ninety days look like before we ever sign anything.
Async · ~30-minute intake · delivered in 5–7 days
A free, structured read of where your brand stands today — message clarity, technical SEO, AI search readiness, and the highest-leverage moves you could make in the next quarter. No call required.
One-time engagement · ~10 hours over 2 weeks
A deep, written diagnostic of your brand, message, site, and digital footprint, paired with a 90-day plan you can hand to your team or a specialist. The plan is the deliverable — clear enough to act on with or without me.
90-day engagement · ~6 hours / month · 3-month minimum
Diagnostic plus hands-on guidance through the first 90 days of execution. I work alongside your team (or a vendor I bring in) to make sure the message, the site, and the search foundation actually get built — not handed off and forgotten.
Ongoing retainer · ~4 hours / month · quarterly renewal
For founders and operators who already have a team but want a second brain in the room — on strategy calls, in offers, on the next move. Quiet, high-leverage advisory with warm introductions when the right person can move you forward faster than another tactic can.
Scoped to fit · project, sprint, or fractional role
Launch, repositioning, board prep, M&A communications, a one-off keynote deck, a marketing function build-out — if it doesn't fit the menu but it fits the work, tell me about it. If I'm not the right fit, I'll say so and point you to who is.
Reach, message clarity, and story — built for an era where buyers expect instant access and answers increasingly come from AI before they come from search.
The single sentence above the fold has to do real work. We pressure-test what you say you do, who it's for, and whether the website actually backs it up.
The non-glamorous work that decides whether anything else compounds — or quietly leaks.
Buyers ask ChatGPT, Perplexity, and Google's AI overviews before they ever see your homepage. We make sure your business is one of the answers, not a footnote.
Pages that earn their keep — not a content calendar for the sake of one.
For practices, trades, and regional operators, the map pack and clean citations still beat most fancy growth tactics.
Where qualified people land, what they read, and the next move you actually want them to make.
Press, partnerships, and the kind of links that move you up in both classic search and LLM citation patterns.
All of the above, sequenced into something a small team can actually execute — not a 60-page deck that dies in a Drive folder.
Short form, then a 20-minute fit call. If it's not a match, I'll say so and point you somewhere better within a week.
Brand, message, site, technical foundation, AI search visibility, competitive picture — written up and walked through with you.
A prioritized 90-day roadmap with owners, deadlines, and the smallest number of moves that compound.
Hands-on or advisory — with bi-weekly working sessions, 30 / 60 / 90 checkpoints, and an honest read at the end of the quarter.
Most growth problems aren't lead problems. They're clarity problems.
Plenty of firms will sell you a funnel, a CRM, and a thousand cold emails a month. That's not the work I want to be in. I'd rather help you see clearly — what you've built, what's actually working, and where the next move should be — than get stuck implementing systems somebody else can run better.
For the industries I work with, volume is rarely the answer. Discretion, precision, and reputation are. Getting qualified, interested, engaged people in front of you — people who match the professionalism your business requires — is worth more than any inflated pipeline.
We use modern tools — including AI, strategically and responsibly — to eliminate friction and give your team back the time to think. Technology should support human creativity, decision-making, and relationships, not stand in for them.
When implementation is required, we either build it directly or walk you through the right specialist for the job — and stay in the room as your advisor to make sure it fits how your business actually operates.
Marketing is part strategy, part story. Alongside the advisory work I shoot portraits, products, interiors, and on-location editorial for clients who need their brand to actually look like something. A working contact sheet.
Interested in a shoot? Mention photography in the form below and we’ll talk specifics.
Sonder Advisory is a strategic advisory firm. We audit marketing, brand, and visibility systems, design a clearer plan, and grow businesses with intention through visibility, storytelling, and qualified introductions — not lead-volume tactics. We sit in an advisory seat, not an implementation seat.
Agencies sell implementation hours. Sonder sells clarity and direction. Clients hire us when they need a sharper plan, not more output. Engagements are fixed-fee strategic audits, project-based brand and visibility work, or monthly fractional advisory retainers.
Founders, executives, and operators in construction and the trades, professional services with high-trust client relationships, coaching and consulting practices, and private therapy practices. We work with a narrow bench by choice — discretion and precision matter.
The Audit is free for qualified practices. The Diagnostic is $1,997 fixed-fee. The Build is $4,500/mo. The Advisor (fractional advisory retainer) is $3,500/mo. Custom engagements are scoped after a conversation. Every engagement has a clear scope and price before it begins.
The Advisor engagement functions as a fractional marketing advisor — a strategic seat in your business, not a contractor running campaigns. The work is plan, pressure-test, prioritize, and stay in the room when implementation happens.
Sonder Advisory Network, LLC is headquartered in Watertown, Wisconsin and serves clients nationwide across the United States.
A free Marketing & Online Visibility Audit built specifically for private therapy practices. It covers current online footprint, SEO and local search built for the industry, compliant and human messaging, and a prioritized list of what to fix first. Launching soon — early-access list is open.
Typical response time is one business day, usually same-day.
Thanks — we'll be in touch within one business day. In the meantime, expect an email at the address you provided.