The Developer's Playbook
Everything I know
about shipping
a site that gets found.
Thirty-four pages. Twelve sections. Every step from first principles through the 100-point audit scorecard I run before any Sonder site goes live.
Best value
The Full Playbook
All 34 pages. Instant.
Every section. The rendering trees. The audit rubric. The checklists I keep on my second monitor.
$37
One-time. Instant PDF download.
- Twelve full sections, 34 pages
- The 100-point pre-launch audit scorecard
- Technical SEO, AI search, performance, accessibility
- Rendering & prerendering trees you can copy
- Launch & recurring checklists
- Yours to keep — own it, print it, share with your team
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Free preview
Read the first five pages.
Enough to see the framework, the tone, and the depth. Email-gated so I know who's downloading.
- First principles & framework
- Domain, hosting & architecture (excerpt)
- Full table of contents for all 34 pages
Contents
Twelve sections. Nothing padded.
From first principles to the 100-point audit rubric I use before every launch. Written for people who ship, not people who theorize.
- 01 First Principles
- 02 Domain, Hosting & Architecture
- 03 Technical SEO Foundations
- 04 On-Page SEO
- 05 AI Search Visibility
- 06 Rendering & Prerendering
- 07 Performance & Core Web Vitals
- 08 Accessibility & Semantic HTML
- 09 UX, Conversion & Trust
- 10 Measurement & Improvement
- 11 Launch & Recurring Checklists
- 12 100-Point Audit Scorecard
Refund if it's not worth $37.
Read it. If the audit rubric or the rendering section alone doesn't save you five hours on your next site, reply to the receipt and I'll refund you. No form. No script. Just a reply.