One form. Every question I would ask on a call anyway — without the call. Fill it out once, and I have what I need to build the site. No back-and-forth, no forgotten details, no fifth email asking for your logo.
Takes 20–40 minutes depending on team size. Progress saves automatically on this device. Sonder Advisory clients only.
Prefer to work offline or route this through your team? Grab a PDF tailored to your industry. Fill it out, email it back.
Blank PDF version
Grab a copy tailored to your industry.
Tell me who you are and what kind of business we are building for. The PDF will only include the questions that apply to your industry — no filler.
The Process
Six steps. No surprise phases.
This is what happens between the moment you finish this form and the moment the site goes live. No mystery timeline, no vague “revisions” language, no line item every time you ask a question.
01
You submit this form
Everything below hits my inbox as one package. Files land in a secure folder. No follow-up email asking for what you already sent.
Today
02
Kickoff call
Thirty minutes. Confirm what you wrote, cover what I missed, agree on direction. One call — not a five-call “discovery phase.”
Week 1
03
Design & copy draft
Architecture, copy in your voice, and the first design concepts. You review, we adjust. No mood-board theater.
Week 2
04
Full build
Built native, not templated. Photos edited. Forms wired to your CRM. SEO and AI visibility baked in from the start — not sold as a follow-on.
Weeks 3–4
05
Refinement
Two rounds of revisions. QA on every device. Google Business Profile, analytics, and search consoles connected in your name.
Week 5
06
Launch
Site goes live on your domain. You get a handoff document with every login, every account, every file. Yours to own, run, or hand to the next person.
Week 6
A note on the form below. Write like you talk. Not the polished-agency version, not the version that reads like everyone else in your category. I would rather rewrite your real voice than invent a fake one for you. The sites that work are the ones where the client sounds like a person.
The Intake
Tell me about your business.
Fields marked with * are required. Everything else is optional but useful — the more context you give me, the less I have to guess.
Your progress saves automatically on this device. If you need to switch devices, download a progress file at the top of the page and upload it below.
Welcome back.
I found a draft on this device. Pick up where you left off, or start fresh.
Received
Everything is in. The build starts now.
Your submission is in. You’ll get a confirmation email at the address you gave me. I’ll reach out within one business day to set the kickoff call — not to sell you anything else, just to confirm direction. Download a copy of your submission for your records.